IDEAL

IDEAL was founded in 2005 and is currently the most popular payment method in the Netherlands. IDEAL works with every bank in the Netherlands, covering the entire Dutch market. The customer pays easily, quickly and securely via his/her banking app. The money is immediately transferred from the customer's account to the entrepreneur's account. You can use IDEAL as a payment request from company to company or from consumer to consumer. IDEAL QR is an alternative that allows consumers to scan a QR code and then pay.

High conversion

1,5 million IDEAL payments are made every day. This online bank transfer is the most familiar form of online payment for many Dutch people. It offers merchants a payment guarantee and a 93% conversion rate. This payment method can be easily and quickly linked to your webshop. During a transaction, both the buyer and seller can immediately see whether the payment was successful. Payments are free of charge for consumers. For an entrepreneur, the use of IDEAL is not free. The transaction costs charged by a bank or provider vary between approximately 25 to 70 euro cents per transaction for smaller online stores.

Affiliated banks IDEAL

When you offer IDEAL as a payment method, the consumer can pay online via their own bank. This is possible with almost all Dutch banks: ABN AMRO, Rabobank, ING, Regiobank, SNS Bank, ASN Bank, Bunq, Handelsbanken, Knab, Moneyou, Triodos Bank or Van Lanschot. The customer can choose his own bank from the list, and it does not matter if this is a different bank than that of the seller.

QR code

70% of all IDEAL payments are made via mobile, for example via a payment link or Tikkie. But you can also pay with your mobile if you want to complete a transaction via your desktop. This can be done via a QR code in the checkout of an online store or a payment page. Using the smartphone, the QR code can be scanned from the screen to complete the payment.

iDEAL is by far the most popular payment method in the Netherlands. You can pay with iDEAL at almost every bank in the Netherlands. In 2019, 667 million payments were made with iDEAL.

Benefits

  • Fast, the entrepreneur gets his/her money almost immediately.
  • Secure, the consumer pays in the vicinity of his/her bank.
  • No intermediary (unless chosen)
  • A QR code can be used

Cons

  • If a CPSP is chosen, the name of the CPSP is displayed and not of the entrepreneur.

How does it work?

  • The customer chooses iDEAL as a payment method
  • The customer chooses his/her bank
  • The customer checks and verifies the transaction
  • After payment, the customer is redirected to a verification page

Markt

  • The Netherlands