klaviyo

What is Klaviyo?

MailChimp is one of the most popular email marketing platforms in the world. We were also fans for a long time – and still are when it comes to designing and sending simple newsletters. But do you have an online store and are you looking for a more powerful platform with which you can take your email marketing to the next level? Then you really need to switch to Klaviyo.

Klaviyo is an email marketing system specially developed for Magento and other e-commerce platforms and completely based on 'big data'. I heard about it during a training I took at ConversionXL and after just a few weeks of working with it I was already a fan. Compared to Klaviyo, MailChimp still seems to be in its infancy. What possibilities!

Bulk e-mail is outdated

Sending one email to your entire mailing list is a thing of the past. One customer is not the same as another, and if you treat them all the same, you are guaranteed to lose money. In this age of 'big data', it is no longer that difficult to send personalized content to your subscribers. And it only offers advantages: your conversion rate increases and by sending your (potential) customers more relevant information you also keep them satisfied more easily.

If you integrate Klaviyo with Magento, Shopware or another e-commerce platform, you immediately have access to more data than you will use in the short term. For example, from all your email contacts you can see how these people have interacted with your webshop and your newsletters in the past. Which newsletters have they opened? What did they watch, what did they order and when. Klaviyo tells you.

Accept payments via your webshop!

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