Hotjar

Hotjar is an advanced behavioral analytics company that helps understand how users navigate and interact with your website. It provides insight through various tools such as heat maps, session recordings and surveys. These tools allow you to visually see what visitors click on most, how far they scroll, and what their general behaviors are on your site.

Heatmaps give you a colorful visual representation of the most interactive parts of your pages, helping you identify which areas are drawing attention and which are being ignored. Session recordings give you the ability to view real user sessions, providing valuable insights into the user experience. This can help you identify problematic aspects of your website, such as navigation issues or unclear content, which you can then adjust to make the site more effective.

What is Hotjar?

Hotjar is a comprehensive behavioral analytics company that specializes in analyzing the way users interact with websites. It offers several powerful tools, such as heat maps, session recordings, and surveys. To gather in-depth feedback and insights. These tools help you get a clearer picture of what users are doing on your website and where possible areas for improvement lie.

How does this tool work?

Hotjar offers several features that provide insight into user behavior:

Click: By analyzing where visitors click on your pages. You can see which elements attract the most attention. This can help you understand which aspects of your website are most engaging or which elements can be confusing.
Scroll Heatmap: With this tool you can see how far visitors scroll down on your pages. This provides valuable information about how much of your content is actually being seen. If many users don't scroll far. It may be that important information does not receive the attention it deserves.
Mouse movement: This function shows where people move their mouse and how long they stay in certain places with their mouse. This may be indicative of where users focus their attention. Even if they don't click. It can also identify points where users may experience confusion.

Together, this data provides a rich source of feedback directly from your website users, without them having to actively participate in surveys or interviews. These insights allow you to make concrete improvements to the design and functionality of your website, optimizing the user experience and improving conversion rates.