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What is Pardot?

Pardot's comprehensive lead management solution provides the tools your sales team needs to generate and manage prospects efficiently. Using marketing automation from Pardot, you can automate lead scoring and lead assessment, place prospects on relevant drip campaigns, and view and track all prospect activity on your site. Accelerate the pipeline, increase revenue and align marketing and sales with Pardot marketing automation. Measure the actual return on your marketing efforts with closed-loop reporting.

Who uses Pardot?

If your organization uses online marketing to generate leads, you're probably a good candidate for marketing automation.

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