SendinBlue is a relatively new provider of email marketing software. SendinBlue is user-friendly and at the same time offers advanced options. With the free subscription you can send 9.000 emails per month. Paid subscriptions start at  €19 per month for sending 40.000 emails.

SendinBlue was founded in 2012. The objective is to set up simple, reliable email marketing software at a good price-quality ratio. This puts them in direct competition with market leader MailChimp.

Functionalities

• Easy to use drag & drop email template builder; the templates are responsive and therefore suitable for mobile and tablet
• Form builder for registrations via your website
• Flexibility in building contact lists; For example, you can add fields to your contact list yourself. Consider a date of birth. It is also possible to divide contact into groups
• Contact segmentation is possible, allowing you to send email campaigns to a part (segment) of your contact list
• Personalizing emails; for example: Dear First Name Last Name,
• Image library for image reuse
• Integration with Facebook, Twitter and LinkedIn for sharing email campaigns
• SMS campaign; send your contacts an SMS (maximum 160 characters)
• Extensive statistics

Marketing automation

Marketing automation is automating your email messages. For example, sending an email when someone registers on your website. But also that you can send an email exactly one week later with an opening offer. Or a discount on someone's birthday. There are countless options for having emails sent automatically. SendinBlue has advanced capabilities for Marketing Automation.

Integrations

SendinBlue has worked hard in recent years to integrate their service with other products. For example, they have links with various webshop software packages. Like a WordPress link:

• SendinBlue Subscribe Form and WP SMTP; With the plugin you can create registration forms in WordPress and emails are sent from the website via SendinBlue (transactional email)
• WooCommerce extension; This extension sends automatically generated emails and text messages after a purchase in your webshop
• Add-on for the popular WordPress forms plugins Gravity Forms en Ninja Forms;
• Easy Digital Downloads clutch; EDD is an e-commerce plugin for selling digital documents (music, images, e-books)