Optimization

Optimizing the conversion of your webshop is essential to convert as many visitors as possible into customers. This process, also called conversion optimization, involves various strategies to encourage visitors to purchase. This can range from improving the visual appeal of your website to simplifying the ordering process and optimizing the product pages. There are countless options to increase conversion, even if the number of visitors decreases. This could indicate a previous poor SEO score, which resulted in the website receiving a lot of traffic from people who were actually looking for something else. A good SEO arrangement can prevent this.

Once you have generated a lot of traffic to your website through various advertising tools, it is crucial to convert these visitors into paying customers. This is where conversion optimization tools come in handy. For example, these tools allow you to run different email campaigns and then analyze which campaigns perform best (A/B testing). By responding to this, you can convert more visitors into customers, and even into returning customers.

Once converted into customers, there is a potential to convert these customers into regular customers. You can achieve this by, for example, sending newsletters via our mailing tools or by offering discount codes and promotions through our advertising tools. Offering subscriptions can also be an option. In our selection you will also find plugins that make it possible to offer subscriptions and even help automate the associated process. This way you can expand your customer base and let your webshop flourish through effective conversion optimization.