{"id":8605,"date":"2020-12-28T10:49:42","date_gmt":"2020-12-28T08:49:42","guid":{"rendered":"https:\/\/webshoptiger.com\/online-betalen-webshop\/tools\/pardot\/"},"modified":"2026-11-11T14:13:46","modified_gmt":"2026-11-11T12:13:46","slug":"pardot","status":"publish","type":"webshop-tools","link":"https:\/\/webshoptiger.com\/nl\/online-betalen-webshop\/tools\/pardot\/","title":{"rendered":"Pardot"},"content":{"rendered":"<p>Pardot is de oude naam van Marketing Cloud Account Engagement, de B2B-marketingautomatisering van Salesforce. De software helpt bij leadgeneratie, leadnurturing en het goed laten aansluiten van marketing op sales.<\/p>\n<h2>Belangrijkste functies<\/h2>\n<ul>\n<li>Leadgeneratie en leadnurturing<\/li>\n<li>Diepe koppeling met Salesforce CRM-objecten zoals leads, contacten en kansen<\/li>\n<li>Ondersteuning voor account-based marketing<\/li>\n<li>Account Engagement+ voor bestaande klanten met extra Marketing Cloud-functies<\/li>\n<\/ul>\n<h2>Voor welke webshop<\/h2>\n<p>Geschikt voor B2B-bedrijven die al met Salesforce CRM werken en hun marketing en sales beter willen laten samenwerken. Voor een webshop die rechtstreeks aan consumenten verkoopt is dit meestal niet de eerste keuze.<\/p>\n<h2>Waar je op let<\/h2>\n<p>De pagina vermeldt geen prijzen of edities; vraag die bij Salesforce op. De pagina gebruikt de naamgeving niet helemaal consistent, dus controleer de actuele productnaam. De dienst is Engelstalig en het meest nuttig in combinatie met Salesforce CRM.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pardot is the old name of Marketing Cloud Account Engagement, Salesforce&#8217;s B2B marketing automation. The software helps with lead generation, lead nurturing, and aligning marketing closely with sales. Key features Lead generation and lead nurturing Deep integration with Salesforce CRM objects such as leads, contacts, and opportunities Support for account-based marketing Account Engagement+ for existing&#8230;<\/p>","protected":false},"featured_media":10083,"template":"","tool_categorie":[107],"tool_tag":[332,297,305,299],"class_list":["post-8605","webshop-tools","type-webshop-tools","status-publish","has-post-thumbnail","hentry","tool_categorie-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pardot for your webshop | Webshoptiger<\/title>\n<meta name=\"description\" content=\"B2B marketing automation from Salesforce (now Marketing Cloud Account Engagement) with lead nurturing and CRM integration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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