Plausible is a web analytics tool with a single, clear dashboard. It uses no cookies and no persistent visitor identifiers, so according to the provider you don’t need a cookie banner. The data is processed on European infrastructure.
You can see traffic by source and campaign via UTM tags, goals without code, revenue by source, and funnels. Plausible also shows visits coming from AI tools and integrates with Search Console. The source code is open, and you can self-host the tool.
Key features
- Dashboard that refreshes about every 30 seconds
- Goals, custom events, and revenue tracking
- Import of Google Analytics data
- Filter for bots and referrer spam
Note: the Starter plan costs $9 per month for 10,000 pageviews and one site. Prices go up with the number of pageviews. Funnels, revenue attribution, and the Stats API are only available in higher plans. There is no permanent free plan.
Advantages
- Analytics without a cookie banner
- Data on European infrastructure
- Google Analytics import
- Open source and self-hostable
- Price
- From $9 per month, 30-day free trial
- Provider
- Plausible Analytics
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