Klaviyo vs Mailchimp

A side-by-side comparison of Klaviyo and Mailchimp on price, benefits and features.

Feature Klaviyo Mailchimp
In shortKlaviyo is an email and SMS platform for webshops with campaigns, flows, and segmentation, integrated with Shopify and WooCommerce, among others.Mailchimp is an email and SMS marketing platform with automations, forms, and integrations with Shopify and WooCommerce, among others.
PriceFree, paid plans from $20 per monthFree, with paid plans based on number of contacts
ProviderKlaviyoMailchimp
CategoryMailingsMailings
Works withShopify, WooCommerceWooCommerce
Advantages
  • Free plan for 250 profiles
  • Flows based on order behavior
  • Integrations with Shopify and WooCommerce
  • AI marketing agent Composer included
  • Free plan for up to 250 contacts
  • Integrations with Shopify and WooCommerce
  • More than 300 integrations
  • Pop-up forms and automations
WebsiteVisit the websiteVisit the website

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