/ Optimization

Matomo for your webshop

Web analytics where you fully own your data. Self-host it or use the cloud version in Germany.

Price Free to self-host, cloud from 29 per month
Provider Matomo
Category Optimization

Matomo is an open-source web analytics tool with a focus on privacy. It includes ecommerce tracking, events, campaigns, site search, real-time reports, segments, and customizable dashboards.

Paid features include funnels, heatmaps and session recordings, A/B testing, form analytics, and custom reports. An import tool brings over your Google Analytics data. The cloud version is hosted in Frankfurt, and the provider is ISO 27001 certified.

Options

  • Community: free to self-host, with forum support
  • Cloud: from 29 per month for 50,000 hits, with a free trial
  • Self-hosted with paid bundles from €275 per month

Note: the currency for the cloud price isn’t listed on the page. In the cloud, raw data is available for 24 months. Premium features such as heatmaps are plugins or require a higher plan, and if you self-host, you’re responsible for the server and updates yourself.

Advantages

  • Ownership of all your data
  • Cloud in Frankfurt or self-hosted
  • Free Community edition
  • Heatmaps and A/B testing as add-ons
Prijs
Free to self-host, cloud from 29 per month
Aanbieder
Matomo

Analytics Data Free version GDPR & privacy Heatmaps

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Key benefits

Ownership of all your data
Cloud in Frankfurt or self-hosted
Free Community edition
Heatmaps and A/B testing as add-ons

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