Webshop tools that help you grow
Hundreds of handy tools for your webshop, neatly organized by category. From marketing, SEO and reviews to customer service, financing and AI. Quickly find the tool that helps your webshop grow.
Hundreds of handy tools for your webshop, neatly organized by category. From marketing, SEO and reviews to customer service, financing and AI. Quickly find the tool that helps your webshop grow.
Amplitude is an AI-powered analytics platform for product and web behavior, including session replays, heatmaps and experiments.
Privacy-friendly web analytics without a cookie banner, with a live visitor log, heatmaps and uptime alerts.
Clicktale was acquired by Contentsquare, a platform for heatmaps, session recordings, surveys, and error monitoring, with a free plan.
Convert Experiences is an A/B testing tool with split URL and multivariate tests, heatmaps and precise targeting for high-traffic webshops.
Crazy Egg uses heatmaps, session recordings, and A/B tests to show how visitors use your webshop, with AI analysis of the results.
Hotjar uses heatmaps, session recordings, and surveys to show how visitors use your webshop. It is now part of Contentsquare.
Landing page builder with drag-and-drop, AI copy, A/B tests and heatmaps for advertisers.
Web analytics where you fully own your data. Self-host it or use the cloud version in Germany.
Microsoft Clarity is a free behavior analytics tool with session recordings, heatmaps and AI summaries, with no traffic limit.
Mouseflow uses session recordings, heatmaps and funnels to show how visitors use your webshop, with a free plan for 500 sessions per month.
VWO is part of the Wingify platform for experimentation, personalization, and behavioral analysis with heatmaps and recordings, so you can test and improve your webshop.
A good webshop runs on more than just a webshop platform. Around your store, you need tools to attract visitors, help customers, collect reviews, keep your books and handle shipping. More and more often, artificial intelligence helps with this, for example by writing copy, editing product photos or answering customer questions. On this page you’ll find hundreds of tools, organized by category, so you can quickly see what options are available.
Start with the problem you want to solve, and only then look at the features. Check whether the tool works with your webshop platform, such as WooCommerce, Shopify or Lightspeed, and whether it integrates with your accounting or email software. Pay attention to the monthly price as you grow: many tools charge per user, per contact or per order. Try a tool with a free trial first before you commit.
Every extra tool adds a subscription, a login and another place where your data is stored. So choose a tool that combines several tasks well rather than five separate tools that each handle a small part. Review every year which tools you actually use and cancel the rest.
Start with what costs you the most time or revenue.
| You want | Category | Examples |
|---|---|---|
| More visitors | Marketing | Product feeds, ads, affiliate and social media |
| Better search visibility | SEO | Keyword research, technical analysis and backlinks |
| More trust | Reviews | Collecting and showing customer reviews, trust marks |
| Faster customer help | Customer service | Live chat, helpdesk, chatbots and WhatsApp |
| Growth with extra funding | Financing | Business loans, inventory financing and revenue-based financing |
| Faster content creation | AI content | Product descriptions, blogs, social posts and translations with AI |
Many tools offer a free version or trial period. For a new webshop, that’s often enough to get started. As your webshop grows, a paid subscription usually pays off quickly in time saved and better support. Check whether you pay monthly or yearly and how easy it is to cancel.
Many tools process your customers’ data. So preferably choose a tool that complies with the GDPR and stores data within Europe, and sign a data processing agreement where needed. Only give employees access to what they need and turn on two-factor authentication.
Need help choosing or connecting the right tools?
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