More visitors is nice, but what matters is how many of them buy. With heatmaps such as Mouseflow and Microsoft Clarity, you see where visitors drop off. A/B tests show which version works better, and smart search, recommendations and pop-ups help with the purchase. With a CRM you follow up with customers so they come back.
Product research tool for sellers on Amazon, eBay and Walmart with insight into demand, sales and prices.
Amplitude is an AI-powered analytics platform for product and web behavior, including session replays, heatmaps and experiments.
Apollo is an AI sales platform with a large contact and company database, email automation and an assistant. Suitable for B2B sales.
Apptivo is online business software with a CRM for sales and marketing, aimed at small and medium-sized businesses.
BigCommerce is an e-commerce platform with revenue-based plans, built-in payments, reviews, and extensive discount options.
Bitrix24 combines CRM, tasks, communication, website, and webshop in one platform, with a free plan for 1 to 2 users.
Modular package for webshops with search, recommendations, email, chat and customer segments.
Clicktale was acquired by Contentsquare, a platform for heatmaps, session recordings, surveys, and error monitoring, with a free plan.
Convert Experiences is an A/B testing tool with split URL and multivariate tests, heatmaps and precise targeting for high-traffic webshops.
Funnel builder and landing page builder with cart, upsells, and A/B testing, no code required.
Search for webshops with suggestions, recommendations and quizzes. The site is also available in Dutch.
genei is an AI tool that summarizes PDFs and web pages and helps with reading, note-taking, and citing sources. Handy if you need to process…
Influ2 is an ABM platform that brings intent, advertising and revenue insight down to the contact level. A good fit for B2B marketers, less so…
Insightly is a CRM with project management, automation and AI assistance for growing businesses.
A/B test prices, offers, and content in your Shopify store and measure profit per visitor. For shops that want to set prices based on data.
Less Annoying CRM is simple contact management for small businesses, with tasks, notes, and a calendar for one price.
Metrilo is a growth platform for webshops with analytics, CRM, email marketing and customer retention, with plugins for Shopify, WooCommerce and Magento.
Microsoft Clarity is a free behavior analytics tool with session recordings, heatmaps and AI summaries, with no traffic limit.
Mouseflow uses session recordings, heatmaps and funnels to show how visitors use your webshop, with a free plan for 500 sessions per month.
Personalization platform for webshops with search, recommendations, category sorting, and pop-ups.
CRM with marketing automation for SMBs: contacts, pipelines, quotes, email, SMS and landing pages in one package.
NVECTA (formerly NotifyVisitors) is a customer data platform with conversion optimization, marketing automation, and an AI assistant. Suitable for webshops that want to centralize their…
Pop-up tool for webshops with a free version for 10,000 page views per month.
Personyze is a no-code platform for website personalization, product recommendations and A/B testing. Suitable for webshops that want to tailor content to each visitor.
Getting visitors to your webshop takes money and effort. After that, you still need to convince them to buy something. Conversion tools help you get more out of your existing traffic. You see where visitors drop off, you test improvements and you help customers find what they're looking for faster. A higher conversion rate pays off even if your visitor numbers stay the same or drop.
Start by looking at how visitors use your store. With heatmaps and session recordings from Microsoft Clarity or Mouseflow you see where people click, scroll and stop. Often it turns out that a product page is unclear or that checkout has too many steps. Are many visitors leaving right away? Then they may be looking for something other than what you sell. In that case, also look at your keywords.
Change only one thing per test, otherwise you won't know what made the difference. Let a test run long enough before drawing a conclusion. Go easy on pop-ups: too many interruptions actually drive visitors away.
A first purchase is a start. With a newsletter, a personal discount code or a subscription, you turn buyers into regular customers. So connect your conversion tool to your email software so you can follow up in a targeted way.
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