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SEO tools for your webshop

If you're on page three of Google, hardly anyone finds you. With Semrush and SE Ranking you do keyword research and track your rankings. Screaming Frog finds technical errors and Yoast helps you page by page. New are tools that show how your brand appears in ChatGPT and Perplexity.

SEO tools

  • Afosto

    Afosto is a commerce platform for retailers and wholesalers that brings orders, inventory, POS and shipping from multiple sales channels into one system.

    • Orders from webshop, marketplace and POS in one overview
    • Inventory shared across channels and locations
    • Shipping labels for PostNL, DHL, DPD and more

  • AnswerThePublic

    AnswerThePublic shows which questions and searches people type in about a topic, for keyword research and content ideas.

    • Shows the questions people ask about your topic
    • Usable in multiple languages and by region
    • Alerts when search questions change

  • Buzzsumo

    BuzzSumo is a content research platform: find successful articles, influencers, and mentions of your brand or competitors.

    • Find popular content by topic
    • Search for influencers across multiple platforms
    • Track mentions of your brand and competitors

  • Divi

    Divi is a WordPress theme and visual page builder from Elegant Themes. Suitable for business owners and agencies who want to design WordPress or WooCommerce…

    • Build pages visually in WordPress
    • More than 2,000 ready-made layouts
    • Works with WooCommerce for your webshop

  • KW finder

    KWFinder by Mangools is a keyword research tool with search volumes, difficulty scores and competitor analysis.

    • Exact search volumes and difficulty score
    • View competitors' keywords
    • Local keyword research in more than 65,000 locations

  • Otterly.AI

    Monitors brand mentions and source citations in ChatGPT, Perplexity and Google AI Overviews. For webshops that want to track how findable they are in AI…

    • Tracks mentions in ChatGPT, Perplexity and Google AI Overviews
    • Shows which sources AI cites
    • Prompt research into what buyers ask

  • Pagespeed insights

    PageSpeed Insights is a free tool from Google that measures the speed and user experience of a page on mobile and desktop and gives advice…

    • Measures speed on mobile and desktop
    • Shows Core Web Vitals from real visitors
    • Gives concrete improvement points per page

  • Peec AI

    Tracks how your brand appears in ChatGPT, Perplexity, and Gemini and compares it with competitors. For webshops that want to measure their visibility in AI…

    • Measures your brand visibility in ChatGPT, Perplexity, and Gemini
    • Compares you with competitors
    • Unlimited users per plan

  • ProRankTracker.com

    Pro Rank Tracker tracks your rankings in Google's top 100 and in AI search results daily, with reporting. Suitable for agencies, SEO professionals and webshops.

    • Track rankings in the top 100 daily
    • Rankings in AI search results too
    • Reports and Data Studio integration

  • Rankscale

    Measure your visibility in more than 17 AI search engines, such as ChatGPT, Perplexity and AI Overviews. For shops and agencies that want to keep…

    • Covers more than 17 AI search engines
    • Credit system with no surcharge per engine
    • Dashboards you can share with clients or your team

  • Screaming Frog

    The Screaming Frog SEO Spider is a website crawler that checks your site for more than 300 SEO issues, such as broken links and duplicate…

    • Checks for more than 300 SEO issues
    • Finds broken links, redirects and duplicate pages
    • Integrates with Google Analytics and Search Console

  • SE Ranking

    SE Ranking is SEO software for rank tracking, keyword research, website audits, and reporting. Suitable for agencies, marketing teams, and entrepreneurs with their own webshop.

    • Track and report search positions from one dashboard
    • Keyword research and website audit in the same tool
    • Trackers for visibility in AI search results

  • Semrush

    Semrush is an SEO platform for keyword research, position tracking, site audits, and visibility in AI search engines.

    • Track keywords and rankings in one place
    • Site audit finds technical SEO errors
    • Measure visibility in AI search engines

  • SEO search simulator

    SEO Search Simulator is a Chrome extension that lets you simulate Google searches from a chosen country and language.

    • View search results by country and language
    • No VPN or proxy needed
    • Ready to use without an account

  • Seo site checkup

    SEO Site Checkup checks your website for technical SEO and also shows how your brand appears in AI assistants like ChatGPT.

    • Audit of more than 70 SEO factors per page
    • Tracks your brand in ChatGPT, Gemini and Claude
    • Rank tracking by page and country

  • SEOquake

    SEOquake is a free browser extension from Semrush that shows a page's meta tags, headings, links, and SEO data.

    • A page's SEO data in one click
    • Free Semrush overview metrics
    • Check meta tags, headings, and structured data

  • Serpstat

    All-in-one SEO platform with keyword research, rank monitoring, competitor analysis and site audits for marketers.

    • Keyword research, rank tracking and site audits in one tool
    • Search data for 230 countries
    • Try all paid features free for 7 days

  • SheerSEO

    SheerSEO is simple SEO software with rank tracking, link building, site audits and keyword research. Suitable for website owners on a small budget.

    • Track rankings in Google, Bing and YouTube
    • Local rankings by city or ZIP code
    • Monitor backlinks and detect toxic links

  • Spotler Activate Search (formerly Sooqr)

    Spotler Activate Search (formerly Sooqr) is search software for webshops that adapts search results to search behavior and can promote products.

    • Adjust search results and promote products
    • Error tolerance for typos in search queries
    • Integrations with Shopify, WooCommerce and Magento

  • Squarespace

    Squarespace is a website builder with templates, an AI builder and an online store. A good fit for business owners who want a clean website…

    • Build a website or online store without coding
    • Try it free for 14 days, no credit card required
    • Email and SMS campaigns on the same platform

  • Squoosh

    Squoosh is a web tool for compressing images, where the file stays on your own device.

    • Makes images smaller for faster pages
    • Compare before and after side by side
    • Processing on your own device, no upload

  • Verbolia

    Verbolia is software that automates SEO pages, internal links and dynamic rendering for large online stores and classifieds sites. Suitable for shops with a large…

    • Automatically generate SEO pages on your own domain
    • Manage internal links at scale for large catalogs
    • Pages readable for Googlebot and AI bots

  • Wix

    Wix is a website builder with templates, an AI builder, and ecommerce features. Suitable for business owners who want to launch a website or webshop…

    • Build a website or webshop without programming knowledge
    • More than 900 templates and an AI website builder
    • Hosting, domain, and security on one platform

  • Yext

    Yext is an enterprise marketing platform that manages business data and distributes it across search engines and AI channels. Suited to brands with many locations.

    • One source for your brand and location data
    • Measure visibility down to the location level
    • Distribute data to search engines and AI channels

About SEO tools

Getting found in Google and AI search engines

If you're on page three of Google, hardly anyone visits. With search engine optimization (SEO) you get your webshop higher in the search results. That brings in visitors without paying per click. SEO tools show what people search for, how your site is doing and what you can improve. More and more, this also covers answers in ChatGPT and other AI assistants.

Types of SEO tools

  • Keyword research: KWFinder and AnswerThePublic show which words and questions people type in.
  • All-in-one SEO platforms: Semrush, SE Ranking and Serpstat combine keywords, rankings, competitors and site audits.
  • Technical checks: Screaming Frog crawls your site for errors, and PageSpeed Insights measures your load time.
  • Visibility in AI: Peec AI and Otterly.AI track how often your brand appears in AI answers.

SEO in WordPress

If you use WooCommerce, Yoast SEO is a popular plugin. You set a keyword for each page that you want to be found for. As you type, you get advice on the readability and structure of your text. Yoast also handles your sitemap and structured data.

Product descriptions and images

Write your own text for each product instead of using the supplier's description. Give category pages a short, useful introduction. Make images smaller, for example with Squoosh, so pages load faster. Choose keywords that match what you actually sell. Visitors looking for something else will leave anyway.

Patience and measuring

SEO doesn't work in a week. It often takes months before you see results. Track your rankings and organic visitors every month. Also make sure your pages are convincing, so more visitors actually buy.

Webshoptiger B.V. is not responsible for any incorrect information or prices on this website.