Attracting visitors is the first step, keeping them is the next. These tools show who your visitors are and help you reach them in a targeted way. You'll find SMS marketing, loyalty programs like LoyaltyLion and Smile.io, CRM systems and tools for landing pages. Email tools are listed separately under email marketing.
Act-On is a marketing automation platform for email, web, SMS and social, built for mid-sized and large marketing teams.
CRM and marketing automation software for SMBs to manage customers, deals and email campaigns.
CRM with email, help desk, landing pages and automation for small teams; there is a free plan for up to 10 users.
Web push notifications for desktop and mobile, with segmentation, abandoned cart notifications and A/B testing.
Apptivo is online business software with a CRM for sales and marketing, aimed at small and medium-sized businesses.
AWeber is an email marketing platform with newsletters, automations, landing pages and signup forms for small businesses.
Benchmark Email is an email marketing platform with a free plan for 500 contacts and paid plans based on the number of contacts.
BigCommerce is an e-commerce platform with revenue-based plans, built-in payments, reviews, and extensive discount options.
Bitrix24 combines CRM, tasks, communication, website, and webshop in one platform, with a free plan for 1 to 2 users.
Brevo (formerly Sendinblue) is a platform for email, SMS, automation and CRM with a free plan of 300 emails per day.
Email marketing platform with a free plan, AI features, and more than 250 integrations, including for e-commerce.
Email marketing automation software with targeted campaigns and workflows, available through a partner link.
Close is a CRM with email, calling and SMS in one inbox and a built-in AI assistant. It suits sales teams that follow up on…
SharpSpring, now Constant Contact Lead Gen & CRM, combines marketing automation, email and CRM for agencies and SMBs.
Clicktale was acquired by Contentsquare, a platform for heatmaps, session recordings, surveys, and error monitoring, with a free plan.
Customer data platform and marketing automation for retailers, with email, SMS, WhatsApp and advertising channels.
Cross-channel marketing automation for email, SMS, WhatsApp and web, with integrations for webshop platforms. For growing webshops and brands.
Conversational marketing with chat and chatbots to qualify visitors; Drift is now part of the Salesloft platform.
Email marketing and automation built specifically for webshops, with native Shopify integration, pop-ups and automated customer journeys.
CRM with email marketing, help desk and live chat for small businesses; free plan for up to 15 users.
Email marketing service since 2001 with a drag-and-drop editor, automation, and optional managed campaigns.
Cloud contact center platform that combines agents, AI and channels such as phone, chat, SMS, email and WhatsApp.
Freshworks provides customer service software, including Freshdesk, with omnichannel ticketing, AI agents and integrations with Shopify, among others.
Hotjar uses heatmaps, session recordings, and surveys to show how visitors use your webshop. It is now part of Contentsquare.
Without visitors, you sell nothing. But a visitor who buys once and never comes back doesn't bring in much. Marketing tools help you with both: reaching new people and keeping existing customers. You learn how visitors find you and what appeals to them. With that knowledge, you tailor your campaigns to what works.
Generic messages work less and less well. Divide your customers into groups based on what they bought or viewed. A customer who bought running shoes last month wants to see something different than a new visitor. Platforms like Manago AI and Dotdigital connect customer data to campaigns across multiple channels.
An attractive offer doesn't help much if the visitor doesn't trust your store. Make sure your site is secure, your payment options are clear and your terms are easy to find. Only then does extra marketing really generate more revenue.
Choose one goal, such as more repeat purchases, and a tool that fits it. Measure what it delivers before you add something new. Many tools in this list overlap, so you rarely need more than two or three.
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