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Webshoptiger tools

Marketing tools for your webshop

Attracting visitors is the first step, keeping them is the next. These tools show who your visitors are and help you reach them in a targeted way. You'll find SMS marketing, loyalty programs like LoyaltyLion and Smile.io, CRM systems and tools for landing pages. Email tools are listed separately under email marketing.

Marketing tools

  • Hubspot

    HubSpot is a CRM and marketing platform with free tools for email, live chat, forms, and reporting, plus paid Hubs for marketing and sales.

    • Free CRM and marketing tools to get started
    • 2,000 free email sends per month
    • Live chat and forms in the free version

  • Insightly

    Insightly is a CRM with project management, automation and AI assistance for growing businesses.

    • CRM and project management in one package
    • Automation of lead assignment and workflows
    • AI Copilot from the Professional plan up

  • Instapage

    Landing page builder with drag-and-drop, AI copy, A/B tests and heatmaps for advertisers.

    • Build landing pages without a developer
    • 14-day free trial
    • A/B tests with AI-driven traffic allocation

  • Kartra

    All-in-one marketing platform with funnels, email, automations, payments, courses, and a helpdesk.

    • Funnels, email, and payments in one platform
    • Courses and memberships built in
    • 14-day trial and 30-day money-back guarantee

  • Leadinfo

    Leadinfo shows which companies visit your website and provides contact details. For B2B webshops and providers who want to turn visitors into leads.

    • See which companies visit your website, in real time
    • Contact details of identified companies
    • More than 70 integrations with CRM and accounting software

  • Leadoo

    AI platform for conversion: chatbots and tools that engage visitors, capture leads, and answer customer questions.

    • Capture leads with chatbots on your site
    • Visitor insights without cookies
    • Customer data stored in the EU

  • Less Annoying CRM

    Less Annoying CRM is simple contact management for small businesses, with tasks, notes, and a calendar for one price.

    • One price with no contract or upgrade fees
    • Tasks and reminders per contact
    • Calendar sync with Google and Outlook

  • LoyaltyLion

    Loyalty and rewards platform for Shopify webshops with points, VIP tiers and referral campaigns.

    • Rewards program with points, VIP tiers and referrals
    • Custom rewards page for your webshop
    • Automated email flows via Klaviyo

  • Lusha

    Find business contact details: verified email addresses and phone numbers via browser extension and platform.

    • Free plan with 40 credits per month
    • Verified emails and phone numbers
    • Works via browser extension and API

  • Manago AI (formerly SALESmanago)

    AI platform for customer data and marketing automation for e-commerce, with email, SMS, WhatsApp, personalization, and recommendations. Formerly SALESmanago.

    • Customer data and automation in one platform for e-commerce
    • Email, SMS, and WhatsApp messaging based on customer behavior
    • Product recommendations and personalization on your website

  • Marketing 360

    Marketing 360 is an American all-in-one marketing platform with a website, CRM, and payments, supplemented by marketing services for small businesses.

    • Website, CRM, and payments in one platform
    • Marketing services by an in-house team
    • Dashboards for leads and customers

  • Marketo Engage

    Adobe's marketing automation platform for lead management and campaigns, mainly for B2B and larger organizations.

    • Automatically follow up on leads with campaigns
    • Lead scoring to rank opportunities
    • Integration with CRM systems

  • Maropost

    Maropost is a commerce platform with products for online stores, retail, email and SMS, merchandising and customer service.

    • Online store, inventory and fulfillment in one platform
    • Email and SMS with Marketing Cloud
    • AI search and recommendations with Merchandising Cloud

  • Metrilo

    Metrilo is a growth platform for webshops with analytics, CRM, email marketing and customer retention, with plugins for Shopify, WooCommerce and Magento.

    • Analytics and CRM built specifically for webshops
    • Plugins for Shopify, WooCommerce and Magento
    • Customer segments with more than 30 filters

  • Mixpanel

    Product analytics with session replays, experiments and AI insights, so you can see how visitors use your site or app.

    • Measure web and app behavior with funnels and retention
    • Session replays and experiments in one tool
    • Free to get started

  • Moosend

    Moosend is an email platform with campaigns, automation, landing pages, forms, and transactional email via SMTP or API.

    • Unlimited campaigns and sends in Pro
    • Landing pages and forms included
    • 30-day free trial, no credit card required

  • Octopus CRM

    Chrome extension for LinkedIn automation: send connection requests and messages automatically from campaigns.

    • Send LinkedIn messages and requests automatically
    • Multi-step campaigns
    • Works with free and paid LinkedIn accounts

  • Omnisend

    Omnisend is an email and SMS platform for webshops with ready-made automations, segmentation, pop-ups and integrations with Shopify and WooCommerce.

    • Free plan with no time limit
    • Ready-made ecommerce workflows
    • Email, SMS and push in one platform

  • Ontraport

    All-in-one CRM and marketing automation with email, SMS, payments, landing pages, and membership areas.

    • CRM, email, payments, and pages in one system
    • Subscriptions and upsells with failed payment recovery
    • Membership sites and customer portals without code

  • Ortto (formerly AutoPilot)

    Ortto, formerly Autopilot, combines customer data, marketing automation and analytics with email, SMS and in-app messages.

    • Customer data and automation in one platform
    • Email, SMS, push and in-app messages
    • Data storage in the EU available

  • Outfunnel

    Outfunnel syncs Pipedrive with marketing tools such as Mailchimp, ActiveCampaign, Brevo and Klaviyo, so sales and marketing use the same customer data.

    • Connect Pipedrive to your email tool
    • Lead score and engagement in one overview
    • Form sign-ups straight into your CRM

  • Pardot

    B2B marketing automation from Salesforce (now Marketing Cloud Account Engagement) with lead nurturing and CRM integration.

    • Follow up on leads with automated campaigns
    • Direct integration with Salesforce CRM
    • Supports account-based marketing

  • Picreel

    AI-powered pop-up builder for exit-intent pop-ups, lead forms, and exit surveys, with integrations for Shopify, Magento, and BigCommerce.

    • Exit pop-ups that catch leaving visitors
    • AI creates pop-ups in your brand style
    • Integrations for Shopify, Magento, and BigCommerce

  • Post Affiliate Pro

    Affiliate software for running your own partner program, with integrations for Shopify, WooCommerce, Magento and more.

    • Your own affiliate program without network fees
    • Integration with Shopify, WooCommerce and Magento 2
    • Unlimited affiliates

About marketing tools

More visitors and customers who stay

Without visitors, you sell nothing. But a visitor who buys once and never comes back doesn't bring in much. Marketing tools help you with both: reaching new people and keeping existing customers. You learn how visitors find you and what appeals to them. With that knowledge, you tailor your campaigns to what works.

What types of marketing tools are there?

  • Loyalty: Smile.io and LoyaltyLion reward customers with points, VIP tiers and referral programs.
  • Affiliate: with Post Affiliate Pro you set up your own partner program.
  • SMS and push notifications: Postscript sends SMS campaigns, Aimtell reminds visitors of an abandoned cart.
  • Landing pages: with Unbounce you build a page per campaign and test variants.
  • B2B leads: Leadinfo shows which companies visit your site.

Personal communication

Generic messages work less and less well. Divide your customers into groups based on what they bought or viewed. A customer who bought running shoes last month wants to see something different than a new visitor. Platforms like Manago AI and Dotdigital connect customer data to campaigns across multiple channels.

Trust is part of it

An attractive offer doesn't help much if the visitor doesn't trust your store. Make sure your site is secure, your payment options are clear and your terms are easy to find. Only then does extra marketing really generate more revenue.

Start small

Choose one goal, such as more repeat purchases, and a tool that fits it. Measure what it delivers before you add something new. Many tools in this list overlap, so you rarely need more than two or three.

Webshoptiger B.V. is not responsible for any incorrect information or prices on this website.