Attracting visitors is the first step, keeping them is the next. These tools show who your visitors are and help you reach them in a targeted way. You'll find SMS marketing, loyalty programs like LoyaltyLion and Smile.io, CRM systems and tools for landing pages. Email tools are listed separately under email marketing.
SMS marketing for Shopify stores with campaigns, flows and pop-ups to grow subscribers. Rates listed for the US and Canada.
Platform for experience and market research with predictions and AI, mainly for larger organizations.
No-code platform for building work apps for projects, resources, workflows, and field work, with the AI app builder Pave.
Email marketing service with AI send times, OpenGen to resend emails to non-openers, and A/B testing.
CRM for small businesses that automatically records contacts, emails and website visits, and sends email campaigns.
Salesforce is an AI-driven CRM platform with sales, service, marketing and commerce for businesses of any size.
Software for Amazon sellers: ad management (PPC), product research, keywords, profit calculation, and listing optimization.
SendX is email marketing and automation software with forms, landing pages, drip campaigns, and a visual workflow builder.
Loyalty program for webshops with points, referral rewards, and discounts. There is a free plan for small stores.
Social media management: schedule posts, respond to comments, measure results, and find influencers, with AI assistance.
Messaging platform for customer contact via WhatsApp, Instagram, Messenger, SMS and email in one inbox.
Thryv is an AI platform for local service providers with scheduling, CRM, estimates and invoices, reviews, and marketing services.
Landing page builder with AI copy, A/B tests, and conversion optimization for advertisers.
User (user.com) is a platform for email, CRM, and marketing automation, with channels such as email, SMS, WhatsApp, push notifications, and live chat.
Business software for small business owners with scheduling, payments, invoices, a client portal, and an AI receptionist.
Communication platform for small businesses with phone, text messaging, payments, reviews and an AI receptionist; aimed mainly at the US and healthcare.
WebinarJam is webinar software for live webinars with interaction, automation and integrations. For webshops that want to present products or workshops live.
Woopra is a customer journey and product analytics platform that brings together behavior from product, marketing, sales and support.
B2B data platform with company and contact data, AI agents, and sales automation for lead generation.
Without visitors, you sell nothing. But a visitor who buys once and never comes back doesn't bring in much. Marketing tools help you with both: reaching new people and keeping existing customers. You learn how visitors find you and what appeals to them. With that knowledge, you tailor your campaigns to what works.
Generic messages work less and less well. Divide your customers into groups based on what they bought or viewed. A customer who bought running shoes last month wants to see something different than a new visitor. Platforms like Manago AI and Dotdigital connect customer data to campaigns across multiple channels.
An attractive offer doesn't help much if the visitor doesn't trust your store. Make sure your site is secure, your payment options are clear and your terms are easy to find. Only then does extra marketing really generate more revenue.
Choose one goal, such as more repeat purchases, and a tool that fits it. Measure what it delivers before you add something new. Many tools in this list overlap, so you rarely need more than two or three.
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