If you're on page three of Google, hardly anyone finds you. With Semrush and SE Ranking you do keyword research and track your rankings. Screaming Frog finds technical errors and Yoast helps you page by page. New are tools that show how your brand appears in ChatGPT and Perplexity.
Yoast SEO is a WordPress plugin for on-page SEO with real-time advice, schema, sitemaps, and a paid Premium version with AI.
If you're on page three of Google, hardly anyone visits. With search engine optimization (SEO) you get your webshop higher in the search results. That brings in visitors without paying per click. SEO tools show what people search for, how your site is doing and what you can improve. More and more, this also covers answers in ChatGPT and other AI assistants.
If you use WooCommerce, Yoast SEO is a popular plugin. You set a keyword for each page that you want to be found for. As you type, you get advice on the readability and structure of your text. Yoast also handles your sitemap and structured data.
Write your own text for each product instead of using the supplier's description. Give category pages a short, useful introduction. Make images smaller, for example with Squoosh, so pages load faster. Choose keywords that match what you actually sell. Visitors looking for something else will leave anyway.
SEO doesn't work in a week. It often takes months before you see results. Track your rankings and organic visitors every month. Also make sure your pages are convincing, so more visitors actually buy.
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