An AI chatbot answers customer questions, even outside business hours. With Chatfuel, Landbot, and Botpress you build your own bot for your site, WhatsApp, or Instagram. You'll also find AI assistants like Claude and Gemini here. They help you with copy, ideas, and answers for your customer service.
Google's AI assistant for text, images, and research, with a free version and integration with Gmail and Docs. Useful for product content and marketing planning.
Free to use with a Google account
Write text and generate images in a single conversation
Build AI agents and chatbots for your website and WhatsApp that qualify leads and help customers. For shops that want to automate conversations without code.
Microsoft's AI assistant that works in Word, Excel, PowerPoint and Outlook. For webshops that already use Microsoft 365 and want to create texts and reports…
Works within Word, Excel, PowerPoint and Outlook
Free version available
Dutch-language product page and plans priced in euros
WhatsApp platform with a team inbox, chatbot, and AI support agent. For shops that serve customers through WhatsApp.
Team inbox for WhatsApp with a no-code chatbot
AI support agent for frequently asked questions
Pricing in euros, three users included
About AI chatbots
Holding conversations with AI
Customers ask questions at any time of day. An AI chatbot answers right away, even outside business hours. You also use AI assistants yourself, for example to write copy or develop ideas. In this category you'll find both: chatbots for your customers and assistants for yourself.
Two types of chatbots
Chatbot builders such as Chatbase, Landbot, Botpress, and ManyChat. You deploy them on your website, WhatsApp, or Instagram.
General AI assistants such as Claude, Google Gemini, Microsoft Copilot, and Le Chat. You use them yourself for writing, analysis, and planning.
More than answering questions
A well-configured chatbot does more than handle FAQs. It can suggest products based on what a visitor is looking for. It can qualify leads or schedule an appointment. That way you help hesitant visitors along before they leave your shop. Some bots also remind customers about an abandoned cart.
Setup tips
Train the chatbot on your own product information, shipping terms, and return policy. Then test it with real customer questions. Make sure there's always a clear route to a staff member. Don't let the bot guess: an honest "I don't know" works better than a made-up answer. Check every week which questions the bot couldn't answer. Use them to expand your knowledge base.
Chatbot or complete support software?
If you're looking for a help desk with tickets and order data, check out AI customer service. The chatbots here are mainly meant to start conversations and handle simple questions. If you sell a lot via WhatsApp, Wati and Chatfuel are a logical start. Flow XO and Chatbot.com combine a chatbot with live chat so a staff member can take over the conversation.
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