Webshop tools that help you grow
Hundreds of handy tools for your webshop, neatly organized by category. From marketing, SEO and reviews to customer service, financing and AI. Quickly find the tool that helps your webshop grow.
Hundreds of handy tools for your webshop, neatly organized by category. From marketing, SEO and reviews to customer service, financing and AI. Quickly find the tool that helps your webshop grow.
The Ahrefs SEO Toolbar is a free browser extension for on-page SEO checks, SERP analysis and link research.
AnswerThePublic shows which questions and searches people type in about a topic, for keyword research and content ideas.
AI tool for marketing copy that gives a predicted performance score before publication, for marketers and advertisers.
Dutch full-service blog marketing agency with a network of more than 2,000 bloggers for better findability.
AI editor for creating and publishing text, images, and translations, with 200+ templates. For marketing, sales, and support.
Contentoo delivers managed content production for B2B brands: strategy, copy, design, video and translation with a network of specialists.
CopyMonkey writes Amazon listings: keyword-rich titles, bullets and descriptions for better discoverability. For Amazon sellers, now part of Jinnify.
Divi is a WordPress theme and visual page builder from Elegant Themes. Suitable for business owners and agencies who want to design WordPress or WooCommerce…
Frase is a content and SEO platform that researches, writes and optimizes articles for Google and AI search results. Suitable for webshops with a blog…
AI platform for product information in webshops: product data enrichment, product copy, translations, and product photos.
Reviews app for webshops with a free version, unlimited review requests, and photo and video reviews. Paid plan for a flat fee.
KWFinder by Mangools is a keyword research tool with search volumes, difficulty scores and competitor analysis.
The Majestic Backlink Analyzer is a free Chrome extension that shows a page's Trust Flow and Citation Flow.
Marketing 360 is an American all-in-one marketing platform with a website, CRM, and payments, supplemented by marketing services for small businesses.
AI platform for content planning and optimization that shows which topics you need to cover to rank better in search engines.
A platform that checks text for brand style, quality and discoverability by AI. For organizations with a lot of content and multiple writers.
MozBar is a free SEO toolbar for Chrome and Firefox that shows, among other things, the Domain Authority and Page Authority of pages.
Monitors brand mentions and source citations in ChatGPT, Perplexity and Google AI Overviews. For webshops that want to track how findable they are in AI…
PageSpeed Insights is a free tool from Google that measures the speed and user experience of a page on mobile and desktop and gives advice…
Tracks how your brand appears in ChatGPT, Perplexity, and Gemini and compares it with competitors. For webshops that want to measure their visibility in AI…
Pro Rank Tracker tracks your rankings in Google's top 100 and in AI search results daily, with reporting. Suitable for agencies, SEO professionals and webshops.
Measure your visibility in more than 17 AI search engines, such as ChatGPT, Perplexity and AI Overviews. For shops and agencies that want to keep…
The Screaming Frog SEO Spider is a website crawler that checks your site for more than 300 SEO issues, such as broken links and duplicate…
SE Ranking is SEO software for rank tracking, keyword research, website audits, and reporting. Suitable for agencies, marketing teams, and entrepreneurs with their own webshop.
A good webshop runs on more than just a webshop platform. Around your store, you need tools to attract visitors, help customers, collect reviews, keep your books and handle shipping. More and more often, artificial intelligence helps with this, for example by writing copy, editing product photos or answering customer questions. On this page you’ll find hundreds of tools, organized by category, so you can quickly see what options are available.
Start with the problem you want to solve, and only then look at the features. Check whether the tool works with your webshop platform, such as WooCommerce, Shopify or Lightspeed, and whether it integrates with your accounting or email software. Pay attention to the monthly price as you grow: many tools charge per user, per contact or per order. Try a tool with a free trial first before you commit.
Every extra tool adds a subscription, a login and another place where your data is stored. So choose a tool that combines several tasks well rather than five separate tools that each handle a small part. Review every year which tools you actually use and cancel the rest.
Start with what costs you the most time or revenue.
| You want | Category | Examples |
|---|---|---|
| More visitors | Marketing | Product feeds, ads, affiliate and social media |
| Better search visibility | SEO | Keyword research, technical analysis and backlinks |
| More trust | Reviews | Collecting and showing customer reviews, trust marks |
| Faster customer help | Customer service | Live chat, helpdesk, chatbots and WhatsApp |
| Growth with extra funding | Financing | Business loans, inventory financing and revenue-based financing |
| Faster content creation | AI content | Product descriptions, blogs, social posts and translations with AI |
Many tools offer a free version or trial period. For a new webshop, that’s often enough to get started. As your webshop grows, a paid subscription usually pays off quickly in time saved and better support. Check whether you pay monthly or yearly and how easy it is to cancel.
Many tools process your customers’ data. So preferably choose a tool that complies with the GDPR and stores data within Europe, and sign a data processing agreement where needed. Only give employees access to what they need and turn on two-factor authentication.
Need help choosing or connecting the right tools?
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