Webshop tools that help you grow
Hundreds of handy tools for your webshop, neatly organized by category. From marketing, SEO and reviews to customer service, financing and AI. Quickly find the tool that helps your webshop grow.
Hundreds of handy tools for your webshop, neatly organized by category. From marketing, SEO and reviews to customer service, financing and AI. Quickly find the tool that helps your webshop grow.
PageSpeed Insights is a free tool from Google that measures the speed and user experience of a page on mobile and desktop and gives advice…
Tracks how your brand appears in ChatGPT, Perplexity, and Gemini and compares it with competitors. For webshops that want to measure their visibility in AI…
Software for optimizing ads on Amazon and Walmart, with goals, automation, audiences and reporting. Successor to Sellics.
Lightweight, cookie-free web analytics hosted in the EU. An alternative to Google Analytics.
Collects data from Shopify, ads, email and marketplaces in your own Snowflake environment, with AI analysis. For shops that want to centralize their reporting.
Affiliate software for running your own partner program, with integrations for Shopify, WooCommerce, Magento and more.
PowerReviews provides ratings, reviews, and customer content for brands and retailers, with questions and answers and content sharing across sites.
Scheduling app for Instagram, Facebook and TikTok posts with hashtag research, caption ideas and analytics.
Software for tracking competitor prices and automatically adjusting your own prices with a dynamic pricing module.
Pro Rank Tracker tracks your rankings in Google's top 100 and in AI search results daily, with reporting. Suitable for agencies, SEO professionals and webshops.
Platform for experience and market research with predictions and AI, mainly for larger organizations.
Measure your visibility in more than 17 AI search engines, such as ChatGPT, Perplexity and AI Overviews. For shops and agencies that want to keep…
Customer feedback software for in-app and mobile surveys with NPS, CSAT, and CES, for SaaS, fintech, and marketplace teams.
The Screaming Frog SEO Spider is a website crawler that checks your site for more than 300 SEO issues, such as broken links and duplicate…
SE Ranking is SEO software for rank tracking, keyword research, website audits, and reporting. Suitable for agencies, marketing teams, and entrepreneurs with their own webshop.
Segment is a customer data platform (CDP) from Twilio: it collects customer data from apps and websites and sends it on to other tools. Suitable…
Software for Amazon sellers: ad management (PPC), product research, keywords, profit calculation, and listing optimization.
Semrush is an SEO platform for keyword research, position tracking, site audits, and visibility in AI search engines.
SEO Site Checkup checks your website for technical SEO and also shows how your brand appears in AI assistants like ChatGPT.
SEOquake is a free browser extension from Semrush that shows a page's meta tags, headings, links, and SEO data.
All-in-one SEO platform with keyword research, rank monitoring, competitor analysis and site audits for marketers.
SheerSEO is simple SEO software with rank tracking, link building, site audits and keyword research. Suitable for website owners on a small budget.
Shippo is a multi-carrier shipping platform for online stores: compare rates, buy labels, and track shipments via web, app, or API.
Online customer experience platform: surveys via website, email, SMS, or QR, with automatic feedback analysis.
A good webshop runs on more than just a webshop platform. Around your store, you need tools to attract visitors, help customers, collect reviews, keep your books and handle shipping. More and more often, artificial intelligence helps with this, for example by writing copy, editing product photos or answering customer questions. On this page you’ll find hundreds of tools, organized by category, so you can quickly see what options are available.
Start with the problem you want to solve, and only then look at the features. Check whether the tool works with your webshop platform, such as WooCommerce, Shopify or Lightspeed, and whether it integrates with your accounting or email software. Pay attention to the monthly price as you grow: many tools charge per user, per contact or per order. Try a tool with a free trial first before you commit.
Every extra tool adds a subscription, a login and another place where your data is stored. So choose a tool that combines several tasks well rather than five separate tools that each handle a small part. Review every year which tools you actually use and cancel the rest.
Start with what costs you the most time or revenue.
| You want | Category | Examples |
|---|---|---|
| More visitors | Marketing | Product feeds, ads, affiliate and social media |
| Better search visibility | SEO | Keyword research, technical analysis and backlinks |
| More trust | Reviews | Collecting and showing customer reviews, trust marks |
| Faster customer help | Customer service | Live chat, helpdesk, chatbots and WhatsApp |
| Growth with extra funding | Financing | Business loans, inventory financing and revenue-based financing |
| Faster content creation | AI content | Product descriptions, blogs, social posts and translations with AI |
Many tools offer a free version or trial period. For a new webshop, that’s often enough to get started. As your webshop grows, a paid subscription usually pays off quickly in time saved and better support. Check whether you pay monthly or yearly and how easy it is to cancel.
Many tools process your customers’ data. So preferably choose a tool that complies with the GDPR and stores data within Europe, and sign a data processing agreement where needed. Only give employees access to what they need and turn on two-factor authentication.
Need help choosing or connecting the right tools?
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